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SPAR Good Living Party Collection & Rebrand

In 2018 National Stationery approached SPAR to offer to take over their in-house party range.  The initial offering was to only take over the product range and offer a few new lines, but SPAR was looking not only for products but a whole new fresh feel to the very dated line.

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The brief was that they wanted to have a bright fresh clean look.  That while being on trend with regards to colours, would not age quickly.  They also wanted to change the majority of their packaging from header bags to OPP bags, as they though it was a leaner look on rack.  The final design chosen was so well received, that they decided to increase the range of products that they ordered, to now include lines that they previously did not have.

They were also wanting a range of paper party products that were unique to them and not the designs that the manufacturers mass produced& distributed worldwide. The brief was to design both a male and female theme, for the age groups of 1-7 years old.  The product line includes plates, cups, serviettes, loot bags as well as bunting.

 

© 2019 by Fitzgerald

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